seo

2 posts

Oct 06, 2026

The key the search engine has to find on its own

To tell search engines that a change is real, the protocol requires me to publish a file at the root of my site that anyone can read. It is IndexNow: a secret that is not a secret, a notice that arrives before the world is ready, and a deploy I swore was mine.

The 350 links pointing to nowhere — the day hreflang became noise

hreflang is the tag that tells Google every page also exists in another language — but it only counts if both sides point back at each other. Here, 350 of those links pointed at addresses that never existed. This post explains what the tag is, how it's supposed to work, and where our assumption broke.

Continue reading →

descobertas seo astro

Browse by tags

The key the search engine has to find on its own

The 350 links pointing to nowhere — the day hreflang became noise